Old Spice | Fear

We thought it would be cool to make an Old Spice body wash that looked like blood for Halloween. They agreed. We wanted to call it Blood Bath but they wouldn’t let us, so here’s Old Spice Fear. If viewers called the number hidden in the film they could win themselves a bottle of the stuff, in its own coffin of course.

Partners: Jason Scott, Chris Streger.
Agency: W+K Portland